Wednesday, March 04, 2015
Only weeks after leaving office on January 20, 2017, former President Barack Obama discovers a leak under his sink, so he calls Troy the Plumber to come out and fix it. Troy drives to President Obama’s new house, which is located in a very exclusive, gated community near Chicago where all the residents have a net income of way more than $250,000 per year.
Troy arrives and takes his tools into the house. He is led to the guest bathroom that contains the leaky pipe under the sink. Troy assesses the problem and tells President Obama that it’s an easy repair that will take less than 10 minutes. President Obama asks Troy how much it will cost. Troy checks his rate chart and says, “$9,500.”
“What?! $9,500?!” Obama asks, stunned, “But you said it’s an easy repair. Michelle will whip me if I pay a plumber that much!”
Troy says, “Yes, but what I do is charge those who make more than $250,000 per year a much higher amount so I can fix the plumbing of poorer people for free. This has always been my philosophy. As a matter of fact, I lobbied the Democrat Congress, who passed this philosophy into law. Now all plumbers must do business this way. It’s known as the ‘Affordable Plumbing Act of 2014′. I’m surprised you haven’t heard of it.”
In spite of that, Obama tells Troy there’s no way he’s paying that much for a small plumbing repair, so Troy leaves. Obama spends the next hour flipping through the phone book calling for another plumber, but he finds that all other plumbing businesses in the area have gone out of business. Not wanting to pay Troy’s price, Obama does nothing and the leak goes un-repaired for several more days. A week later the leak is so bad President Obama has had to put a bucket under the sink. Michelle is not happy as she has Oprah and guests arriving the next morning. The bucket fills up quickly and has to be emptied every hour, and there’s a risk the room will flood, so Obama calls Troy and pleads with him to return.
Troy goes back to President Obama’s house, looks at the leaky pipe, checks his new rate chart and says, “Let’s see, this will now cost you $21,000.”
President Obama quickly fires back, “What? A few days ago you told me it would cost $9,500!”
Troy explains, “Well, because of the ‘Affordable Plumbing Act,’ a lot of wealthier people are learning how to maintain and take care of their own plumbing, so there are fewer payers in the plumbing exchanges. As a result, the price I have to charge wealthy people like you keeps rising. Not only that, but for some reason the demand for plumbing work by those who get it for free has skyrocketed! There’s a long waiting list of those who need repairs, but the amount we get doesn’t cover our costs, especially paperwork and record-keeping. This unfortunately has put a lot of my fellow plumbers out of business, they’re not being replaced, and nobody is going into the plumbing business because they know they can’t make any money at it. I’m hurting too, all thanks to greedy rich people like you who won’t pay their ‘fair share’. On the other hand, why didn’t you buy plumbing insurance last December? If you had bought plumbing insurance available under the ‘Affordable Plumbing Act,’ all this would have been covered by your policy.”
“You mean I wouldn’t have to pay anything to have you fix my plumbing problem?” asks Obama.
“Well, not exactly,” replies Troy. “You would have had to buy the insurance before the deadline, which has passed now. And, because you’re rich, you would have had to pay $34,000 in premiums, which would have given you a ‘silver’ plan, and then, since this would have been your first repair, you would have to pay up to the $21,000 deductible, and anything over that would have a $7,500 co-pay, and then there’s the mandatory maintenance program, which is covered up to 17.5%, so there are some costs involved. Nothing is for free.”
“WHAT?!” exclaims Obama. “Why so much for a puny sink leak?!”
With a bland look, Troy replies, “Well, paperwork, mostly, like I said. And the internal cost of the program itself. You don’t think a program of this complexity and scope can run itself, do you? Besides, there are millions of folks with lower incomes than you, even many in the ‘middle class’, who qualify for subsidies that people like you must support. That’s why they call it the ‘Affordable Plumbing Act’! Only people who don’t make much money can afford it. If you want affordable plumbing, you’ll have to give away most of what you have accumulated and cut your and Michelle’s income by about 90%. Then you can qualify to get your ‘Fair Share’ instead of giving it.”
“But who would pass a crazy act like the ‘Affordable Plumbing Act’?!” exclaims the exasperated Obama.
After a sigh, Troy replies, “Congress… because they didn’t read it.”
Friday, August 02, 2013
Monday, July 22, 2013
Is it just me or has the tech industry hit the doldrums? Are we now in a mature market for PC’s, Smartphones and Tablets? If this article is correct ‘Apple to report dismal results’ then it would appear so. On top of this Microsoft just wrote off almost a billion dollars of ‘Surface’ inventory – what’s going on here?
Well I think we’re just exhausted trying to keep up with the Jones’s and keeping track of where all our data is. I’ve been in the business now for over two decades and I’m trying to cut down to just two devices simply because it’s hard to keep everything in synch and know ‘whose on first’.
With almost a million apps to choose from on iTunes (or is that the iStore, or the App store (am I the only one who gets confused with this?)) what can possibly be left to build? And with the average price of an app now around $0.99 cents Apple has effectively driven software to almost nothing in an effort to support it’s own high margin hardware products.
Microsoft learned early on that it’s all about the developers, and they provided the tools and the ecosystem for developers to flourish with decent margins. Apple has wiped that out and in doing so have given developers no ability to make money.
So with no room to make money and a mature ‘form factor’ for tablets and smartphones we have a ‘more than good enough’ situation which explains the doldrums. More of the same won’t solve the problem – what we need is some good old fashioned innovation and in my opinion it’s not wearable (the last thing I want/need is more stuff to support with software updates).
What’s needed is a way for developers to make what’s there work better and generate them net new revenue. That will have the effect of driving more hardware sales.
What I call ‘upstream innovation’ is really hard, easy to ignore, laugh at, or outright dismiss. But as history has shown us, that’s what drives the next wave (pun intended) – not more of the same.
Thursday, January 31, 2013
When you have a moment please read the following:
- Consumer Watchdog Calls On FTC to Seek Do Not Track Legislation
- Also the letter mentioned in the article - link
Next please read the following from the DNT (TPWG) forum
- Issue-144 etc - link
- Key sections
- If you are a European citizen and visit a European website you expect your fundamental rights to privacy and data protection to be honored. You do not need to set the DNT general preference because you are already protected by law. The European site is obliged to not gather web history or any other data without "explicit & informed consent", as reiterated the Data Privacy Directive and the forthcoming GDP Regulation.
- European sites need to have a standard way to signal not only DNT: 0 but also that their embedded third-parties must not gather web history even if the DNT general preference is unset. There only alternative to this is to remove untrusted third-party elements from their sites.
- Key sections
So here's the conundrum…
- There's now US. legislation pending to force a global DNT policy however HTTP Do Not Track packets do NOT honor geographic boundaries
- In Europe they're protected by law, but lack a simple method for the user to invoke a personalized Web page response based on the users ability to control the collection, flow and use of their private data
- Do Not Track is not going away because the alternative is regulation - Currently the approach to regulation is Do Not Track
- 3PMobile is the ONLY solution that allows packets to honor geographic boundaries and is a simple method that allows the users to selectively control the collection, flow and use of their private data
DNT for better or worse is the only solution on the drawing board so they can't go back now. The only question that remains is how fast what they have goes forward, even though there are some serious issues.
Thursday, January 24, 2013
What we do differently if we had the chance to do it all over again? There's no question that the Internet has ushered in some of the greatest changes of the century. And yet as humans we should ponder the question - What if?
What if in the future, the Web could deliver a richer experience and respect my privacy?
Think about that for a moment. It's actually a pivotal argument which appears to be an almost impossible problem to solve. The Web has always been synonymous with free. As in free content in return for using your private data to deliver advertising.
After 20 years of using the Web i've yet to see an advert that appeals to me on a Web page. It's like they (the advertisers) know absolutely nothing about me. I've often wondered why there isn't a simple menu option in the browser which allows me to 'share my personal ad preferences' with the content provider?
Any yet to this day there's nothing.
The question that no one can imagine asking is how can I share my private data in return for a better experience. There's currently no 'Internet of You' (or Me) and yet with Advertising becoming a limited resource (there's only so many Web pages for ads) why isn't someone 're-imagining the Web' to provide a richer more personalized experience?
I define Privacy as the 'ability to control the collection flow and use of my Private data'. What I want in a re-imagined Web is the ability to control that collection, flow and use in a simple and easy to use manner. And in the act of sharing more value with the content provider in return receive more value in return.
If you go back in time (Innovation, The Internet, Standards And the Arrow of Time – Part I & Part II) you'll see that the key to unlocking the future is to re-imagine the current. In the examples shown you can see how obvious it is as the arrow of time moves forward.
At 3PMobile we started out re-imagining the future of the Web. It's one which aligns perfectly with the current Web, and then extends it into the future for those who want something better.
Wednesday, December 12, 2012
In Part I I introduced the notion of the 'causal arrow of time' and how innovation moves forward in time with what has come before, always enhancing existing technology and the infrastructure that has come to depend on it, in the least disruptive way. In each case there is always the same outcome, a lowering of costs, new customers and services, and an increase in revenues. I used two analogies to illustrate how building standards based infrastructure helps drive innovation and move commerce forward. In this final blog i’ll talk about 'Enhancing HTTP' and how a new innovation in three critical areas (Performance, Privacy and Personalization) will drive the next wave of revenue on the Web.
As I mentioned in Part 1 there was no option in the standard version of HTTP to transmit Privacy information over the Internet. In an ironic twist of fate the original designers of the HTTP protocol actually added a method for adding 'standard data' to the transmission. This link points to RFC 2616 which is the actual protocol which runs the Web. Here’s the critical section that points to how the protocol can be 'Enhanced' (see the bold highlights below) …
- The Hypertext Transfer Protocol (HTTP) is an application-level protocol for distributed, collaborative, hypermedia information systems. It is a generic, stateless, protocol which can be used for many tasks beyond its use for hypertext, such as name servers and distributed object management systems, through extension of its request methods, error codes and headers
It’s those exact highlights which illustrates how you can enhance the Web using 'standards'. Unfortunately as you continue to read the spec (Section 12.1) it tells you why trying to do this is not a good idea. But 'what if you ignored that' and went ahead and did it anyway? Well you’d have to solve a lot of complex problems, but if you did, then you would have successfully enhanced the standard by which all devices connect to the Web.
So what would all this look like?
Standard HTTP: A browser talks to a Web server over current infrastructure using Web standards
Enhanced HTTP: A new data channel allows the browser to send real-time private data over current infrastructure using Web standards
Enhancing HTTP - Adding a Channel for Privacy, Performance and Personalization Data
The need to transmit private data over existing HTTP infrastructure is increasing. 3PMobile believes the best approach is to use an encrypted channel inside the HTTP protocol itself. Like on a telephone network, this data is hidden during transmission, but recognizable by a Web server. The 'Private Data' being added to the HTTP request can be either STATIC (privacy preferences, personal information, performance enhancing data) or DYNAMIC (GPS, sensor data, etc.). It is added using existing HTTP standards, such as headers and cookies, so devices and developers need not learn anything new.
The addition of a private data “channel”, just like the added channels to the phone networks, enables countless new revenue opportunities without disrupting the existing HTTP protocol or infrastructure. It inserts seamlessly into the existing protocol, to ensure no disruption and no new learning by developers and IT professionals. Location-based services are the first to be monetized and a privacy preference “switch”, like the Do Not Track (DNT) header is currently being considered by governments and the W3C. A sampling of what standards-based, private data channel innovation enables includes:
- Enhanced Privacy
- Enterprise policy management & compliance monitoring
- Secure transmission of biometric user authentication
- Identity Wallets and consumer sharing choices
- Personalized Web Services
- Personalized content and advertising
- Managing policy, promotion and simplifying navigation via browser menus
- Mobile apps that can rival apps in UI and functionality
- Performance Optimization
- Real-time, real world device and wireless network performance testing
- Real-time performance monitoring by device, network and location
- Mobile SLA analysis & remote device testing and management via the Web
Innovating the Standard… 3PMobile®
Since the very beginnings of 'transmission technology', every time a standard has emerged and has been adopted for wide use there have been 'alternate channels' invented and applied to those standards for the purpose of transmitting 'more information' than the original technology was designed to transport…
… all without disrupting or replacing the original technology.
3PMobile, with it’s Choice® technology, applies this time-tested and proven approach. The company’s intellectual property adheres to the premise that the most valuable technological advances enable the successful introduction valuable products and services without disrupting the existing technology or economic base. Choice® is additive. It provides a path for new technological and economic growth – without requiring immediate change to current business practices or Web infrastructure. Effectively, the company’s contextual data communications platform simply extends the HTTP protocol with a new ‘data channel’ designed to support Web privacy, personalization, and performance-enhancing products and services.
3PMobile’s approach allows organizations and individuals to change - without forcing the pace of that change. It does so by respecting standards and utilizing existing programming skills for the HTTP protocol. And while many will argue that all standards-based solutions should be open source, one need only look at the number of FRAND and cross-licensing arrangements in play in modern Web and mobile ecosystems to know that while it may be the desire of some, it is not the reality. Market advantage and positive economic disruption is created by early adoption of innovative technologies that plug into the existing infrastructure. Strategically minded organizations have the opportunity to be the first to deliver and monetize products and services that utilize the 3Ps – and avoid the negative market impact regulation can impose on them.
Early adopters will gain the largest economic advantage, but everyone can participate for decades to come. As a standards-based technology, the 3PMobile approach is easily integrated into the enabling infrastructure, just as new services have been added to the fuel delivery, container-based shipping industries. It layers opportunity, just as tone-based dialing and data transmission have been added to the telephone network, or as digital data transmission has beyond simple information about the type of browser.
More data, faster transmissions, more choice in data sharing and management, means, quite simply, more opportunity for the development of profitable products and services. Successful innovation, like Choice®, is additive. It respects the technology, which has come before it. It enables yet-to-be defined monetization models. It ensures replacement revenue for established products and services as they reach their end-of-life. It supports both privacy and personalized content and services – with or without tracking. It is the next major evolutionary step in Internet communications.