The Three Dimensional Web

(This weeks post comes from my business partner Liz Coker. Enjoy the read.)

Typically, I am happy to keep my head down, analyze data, and quietly build businesses. But my partner, Peter Cranstone convinced me to write a guest blog based upon a recent epiphany.

Over the past 24 years I have had the privilege to participate in the growth of the computing industry. It is always exciting and there is always something new to learn. I’m not a technologist. I’m the translator. I’m the one you send off to work with the guys who are “out there” to figure out what they’re saying and translate it into something your grandmother can understand. I get excited about the practical use and the psychological and social impact of technology - not the bits and bytes. So allow me to indulge myself by getting “out there” in my domain.

For the last seven months our team has been working on some amazing stuff. Everyone who has seen a demo gives us two thumbs up. And everyone ranges from multi-billion dollar companies to my 70-something neighbor. They simply get it. I’ve never seen this type of response before and have been trying to figure out if its luck or something deeper. That’s when it hit me. Our product was conceived in three dimensions. We solve a business problem. We solve a social problem. We solve a technical problem.

Simply put, we live in a three dimensional world. (Okay, I’m excluding time for the moment, along with the other six dimensions that physicists theorize exist, but cannot yet prove). I believe that the Internet has become an extension of our world. We work, play, learn, explore and some may argue that there are those who “live” on the Web. To assume that the Web is flat and exists in just one or two dimension is naïve.

The Internet is an electronic replica of our universe. The dimensions may not be labeled the same as those on the time-space continuum, but they are there. Daily forces between social, business and technical uses exert themselves upon each other. Energy is conserved. A momentary balance is achieved. The cycle changes form, but begins again, creating new and exciting information, opportunities and challenges. The closer we get to replicating two-way conversations and human interactions that build trust and foster respect, the deeper and richer each dimension becomes and the value of the Internet expands exponentially.

Liz.