Ok… here’s the scoop.
Today we added a live menu feature to our mobile development platform. It’s very cool. Essentially it allows you to change the menu structure of Pocket Internet Explorer in real time. Below are some cool examples of what it can do.
So what else can it do? Read on…
A user with our thin client shows up at a Web site (see pictures below) running our server software (Mod_LBS) and the server automatically pushes a whole new browser-based menu structure for use while visiting the site. When the user logs off, that unique menu structure vaporizes, leaving their browser menu with standard menu options.
On mobile, this is HUGE! It allows branding without permanent real estate and enhanced application functionality using familiar browser controls. The closest model I can think of is in all Windows or Mac applications, the tool bar at the top of the page works the same in every application, but the menu selections vary from Excel to Word, to PowerPoint.
The difference is that we have developed menu presence versus menu persistence. When you think about the Web at large and the value this could have to every Web application – it is huge.
This is the one of the key missing components to productivity on the Web where the only “application” a user should ever have to interface with is their browser. This is pushing Who and What back from the server to the user in relation to Where, so that they can access and control all the content, services and features available on the Web site. This provides a standard user interface for application style controls that can be used for every web based service.
It’s a game changer!