Tuesday, April 17, 2007
Saturday, April 14, 2007
Here’s what’s happening in the picture below. I’m using my PocketPC to navigate to our web site. As soon as it sees “Me” it dynamically alters my browser's menu bar. If I navigate away to another page then the menus change again. The picture below is just an illustration of what it could say… i.e. Geo-Tagging using GPS vs. Local Search using GPS. Each one is an actual live link.
Web 2.0 is extending to mobile. The same context of using the browser as your standard application and services interface applies to mobile. Now as you land on a web page the menus can alter dynamically to offer new local, mobile and personal services
Screen shot illustrating three important concepts to Mobile 2.0
- Advertising potential
- Corporate branding
- Location based services for Zipcode 80124
Dynamic menus - $3,999
Your ad here - PRICELESS!
Friday, April 13, 2007
I was giving a customer demo this afternoon and about halfway through it suddenly hit me how to talk about LBS in the context of Web 2.0
Web 2.0 takes place inside the browser. The idea is simple. The consumer is tired of downloading and maintain monolithic apps. Google, Yahoo and Microsoft are all shifting to the "Cloud" where customers will access their data on line "inside the browser".
Web 2.0 means that you will be interfacing with your apps via the browser. The ability to deliver new local, mobile and personal services must therefore take place "inside the browser" - via the cloud and your content provider.
Our company has developed the "middleware" that enables any web centric business to cost effectively deliver new location, mobile and personal services consistently across any network, and device and while supporting your current infrastructure. (Example would be real time GPS enabled local search via the browser).
In addition we have a set of open API's that developers can use to build their own applications that leverage this middleware layer. Perhaps the most unique part of our application is the ability for the web/content server to adapt to the customers preferences by dynamically updating the browser menu in real time in response to a customer landing on a certain web page. This not only extends the content owners brand "inside the browser" but also increases the stickiness of the web site.
More examples including the API's are available on our web site: http://www.5o9inc.com
Web 2.0 IS the browser – any location based service must comply with this new model or it will fail to achieve that runaway success most companies are looking for.
Thursday, April 05, 2007
Here's an interesting idea (with actual working code behind it) for improving the Mobile browsing experience.
First let me set the context…
You have a Smartphone with NO touch screen or pointing stick. All you have is a thumb wheel and a left and right phone navigation button. You surf to your favorite web site and watch as the page loads - now how do you click on those hyperlinks in the page? (try doing it with nothing more than a thumb wheel)
Here's how - as the page loads have the browser read it and then dynamically add those hyperlinks to the browser menu. Now all the consumer has to do is hit the right or left phone navigation button and then use his thumb wheel to do the navigation to his/her favorite link.
Remember it's all about getting to relevant content in zero clicks. What you've just enabled with a dynamic User Interface is the ability to do that.
The simplicity of this idea extends to every web page that the consumer navigates to. In fact it can not only add the hyperlinks, new menu options can show up on different pages.
The ability for content providers to extend their brand presence to the consumer is HUGE, and the ability for the consumer to navigate to new and more relevant content in few clicks is also enabled.
Sounds like a win-win value proposition to me. (See my last blog for screen shots of working examples)
Tuesday, April 03, 2007
Some cool new screen shots of our latest improvements to the MobileMe product. This one focuses on the ability to add new menu items dynamically to Pocket Internet Explorer when you visit a site running our server software (Mod_LBS)
The screen below is the page that will first appear when you access the MyMenu test page from your Mobile Device with the 5o9 MobileMe client software installed. It has input fields which allow you to define your OWN Dynamic Menu Option(s) for your Mobile Device.
If the MyMenu test page was accessed with the 5o9 MobileMe Client software enabled and a valid ZIPCODE has been automatically transmitted to the Server then there will already be a new Dynamic Menu option available on the standard Microsoft Pocket Internet Explorer POPUP MENU. Just press the MENU button at the bottom right and you will see the new menu option(s)...
The "5o9 MobileMe" menu option is the permanent menu option that will always appear when the 5o9 MobileMe software is installed and the optional default menu items are enabled. This option performs the same action as the 5o9 MobileMe TOOLBAR BUTTON and runs the MobileMe control panel directly from the browser.
The NEW "Current RADAR for ZIPCODE 72016" menu option that now appears in the menu has been DYNAMICALLY added to the browser menu by the Server itself as a result of the browser simply accessing the MyMenu page on the Server. The client ZIPCODE was automatically supplied to the Server and the menu option was added dynamically using the supplied ZIPCODE. This is just a simple demonstration to show that any WHO, WHAT or WHERE information that is automatically transmitted to the Server can be used to build Customized Dynamic MENUS for the client as well as customized page content.
* Adding your own Dynamic Menu Option...
Simply type the NAME you would like to appear in the browser menu into the first input field and then type in an 'action string' for this item. The simplest 'action string' is just a fully qualified URL to "Jump to" when the menu option is selected ( as shown above ). Then press the GO button and when the DEMO page reappears just click the browser's MENU button and your new Dynamic Menu Option will have been added to the default browser menu, as shown below...
* Alternate Dynamic Menu Demonstration...
For an alternate demonstration of 5o9 MobileMe Dynamic Menu Options point your Mobile Browser to the following link... http://www.5o9.net/menudemo/
If you access the link using your Mobile device with the 5o9 MobileMe client software installed then the following screens appear which show 30 different Dynamic Menu Items being added to the browser's menu just by accessing the page...
Monday, April 02, 2007
Reading with increasing fascination your postings. (On the Oxford Forum)
I'm certain the technology you have developed will transform the internet and it is just a matter of time before companies (like mine hopefully) begin to use it and start better serving their valued customers. It seems inevitable that the competitive advantages this evolved form of the internet will be able to offer will be so significant that it will undoubtedly become the way we all do things.
With Time magazine announcing "You" as 2006' person of the year it's probably about time computing made the next step and became truly personalized. Secure access is imperative and for that you've got to know me. Mobile banking, security and health are sectors where my precise location (independently generated by my mobile instead of just my credit card, my username/password or my biometric information) will be key to competitive advantages (e.g. card holder not present transactions, alarm activation or access to my medical information). Services will have to be ready and able to use this information when customers wish to offer it.
Don't have any uncertainties about this technology – it has the awesome ability to change the way we use the internet even when we're not accessing it with our mobile phone. I think it may well be the intervention that will make the mobile internet fly and assign the desktop device to a mere footnote in the cultural and sociological evolution of the web.