Friday, June 27, 2008
This enables your customers to share information from their mobile devices in real time with only minimal data entry.
Here are some screen shots showing you how seamless it now is. This is a Blackjack I running Windows Mobile 5.
Shot 1... regular Pocket Internet Explorer (PIE)
PIE with a new menu option
Some of the items that are transmitted automatically via the browser to your web server
This is on an online web page: link. By opening this page in your browser it "echo's back to you" on your screen all of the header information that was sent to the server. As you can see there is now a new User Agent - 5o9MobileMe/1.2.1 and you can clearly see some very useful information on the screen.
So what's next?
Simple - anyone can now build their own widget - for example a little app that reads the GPS chip on board the mobile device. Then using our open API you can "add" this real time information to the outgoing web page request. If the page the customer is requesting is coming from your site you instantly know where that person is. Then you can mash that data up to any search engine and deliver real time GPS enabled seach inside the browser.
See this example for Yahoo Local Search mash up to support Zip code. Alternatively you can do GPS enabled search at this link.
The possibilites are now endless. You can now enable Mobile SaaS (Software as a Service) inside the browser on an mobile phone. Currently we're supporting Blackberry and Windows Mobile. Symbian, Android and iPhone are coming soon.
More information can be found on our web site here
Tuesday, June 24, 2008
Advertising on Mobile - it's all about knowing Who I am, Where I am, and What device I'm using... Even Sergey says so!
A Quote from Sergey
“You have a significant challenge in mobile, in that the screens are much smaller, so you can’t display nearly as much advertising or take as much space,” Google cofounder Sergey Brin told Wall Street analysts on a recent conference call. “On the other hand, you have much more relevant and timely information, like what location the person might be in, so on balance that leaves me quite optimistic.”
So what's the answer?
Have the mobile phone tell you (the web server) who is on the other end, exactly what the device is capable of displaying and where they are.
This is exactly what our company (www.5o9inc.com) has invented. The future of the web is centered around the following three things:
- One Platform - the Web
- One Interface - the Browser
- Multiple Data Sets - the Context
Our solution enables developers to extend Software as a Service directly to the their mobile customers/employees. It's Open API lets them build ultra thin clients which supply the critical nuggets of information that everyone is after.
Now bear in mind that there is still no mathematical formulae to predict that the sun will come up tomorrow let alone that a rocket ship approach to investing will work. The following is from Randy Komisar’s book, The Monk and the Riddle
“Over the last several years… a new investment model has taken hold. Fill each startup with rocket fuel as fast as possible and blast it into space. The ones that fly, fly, and if the rest of them blow up, c’est la vie.
“In fact, the Rocket Ship Model of startup investment has recently produced many of the most prominent Valley successes. But for every one of them, there are many potentially viable companies that might have eventually prospered if they had been incubated longer.
“When too much money is pumped too fast into a startup, there’s no room for mistakes. The initial product and the initial fix on the market have to be right. There’s no way these companies can stop and reconsider what they’re doing with out a great deal of pain.
“You have to be able to survive mistakes in order to learn, and you have to learn in order to create sustainable success. Once the market is understood and the product is fully developed, then move fast and hard.”
Randy has a lot of other wisdom to share:
“[Angels] pay for the privilege of helping the company.”
“If I invest, I am prone to think like an investor, favoring my return over what’s best for the team and often its long-term business.”
“In a privately held startup I don’t favor the investors over the founders. This is probably the crucial way my thinking differs from a VC’s.”
“Business is one of the last remaining social institutions to help us manage and cope with change.”
“The rules of business are like the laws of physics, neither inherently good nor evil, to be applied as you may. You decide whether your business is constructive or destructive.”
This "could" be a big deal. It's all going to come down to execution. However the Telco's are now in for a fun ride. 5 years from now there will be 1/2 billion Smartphones and as we've already proven with our software (www.5o9inc.com) you can get any information you like off the device and sent to "any" web server simply by adding the data to the outgoing web page request (HTTP Request Headers).
This all adds up to new services for the customer which will bypass the carrier revenue stream.
Telco's will need to get for a slightly new reality - bit pipes.
Monday, June 23, 2008
This definitely worth a read. Glitzy demo's raise expectations which invariably have to be deflated as the hard work of integration begins.
We're just finishing a cross platform solution for Mobile. It's taken 30 months of hard, hard work. The demo's we can do in a couple of days, the integration - well that takes time (as Google et al are now finding out)
Friday, June 20, 2008
Most privacy violations are not going to be caused by the exposure of huge personal secrets but by the publication of many little facts... As with killer bees, one is an annoyance but a swarm can be deadly.
- Robert O'Harrow, Jr., No Place to Hide
Something to think about in this day and age of the Internet plus the upcoming revolution in Mobile.
Well worth watching this slide deck.
Washington is out of control. It will be interesting to see if the next President can be effective in trying to resolve this. Effectiveness means - Doing the right things necessary to stop this problem from becoming worse than it is.
Here's the good part...
Over at Telco 2.0, the blog of analysts STL Partners, we learn that networks who partner with Apple must install Apple gear at the data center to support its services - specifically, the Push Notification service that wakes up the Jesus Phone.
Forget the revenues from sales of extra server gear - the key point is that Apple now sits in the middle of the data stream, capturing the customer's data. The analyst outfit describes the iPhone as a potential "poison" for the networks.
Now think about what the data is worth for a moment. Then think about alternative ways to get that data directly to your own web server.
The solution is simple - add the context from the device to the HTTP protocol - now when someone contacts your web server you instantly have access to the same data that Apple has.
Contextual advertising anyone?
Wednesday, June 18, 2008
Another idea whose time has come. I've been saying this for years. The next issue is simple to understand - how do I get this "sensor data" up to my web service?
And the answer is simple too - build a widget that accesses the sensor API and reads/collects the data. Then pass this information to a browser plug-in which sends it up to the web server as part of the original page request.
Bingo - your web service now has more context about "Who you are, Where you are, and What device you're using"
Tuesday, June 17, 2008
My biggest pet peeve with new software is if it breaks old software. Unfortunately FireFox 3 does this.
Firstly it breaks extensions. I have no idea why, but most still don't work. I can't imagine why extension developers haven't got this one solved yet.
And secondly I personally really dislike favicons - the work around is to go into about:config and disable them. Works like a champ on FireFox 2 and 3 under XP and the same on 2 on Vista - however using 3 on Vista will disable some but not all of them.
Apart from that the new release is pretty darn slick - now all they need to do is do some minor tweaks and it will be ready for the cigar.
Monday, June 16, 2008
Worth a read... totally agree with the premise. It all boils down to this..
- One Platform - The Web
- One Interface - The Browser
- Multiple Data Sets - The context
That's the future and it's happening now. Start skating to where the puck is going to be
-- on September 10, 2001, Rumsfeld admitting "According to some estimates, we cannot track $2.3 trillion in transactions;"
Amazing - how do people get away with this stuff. Read the rest of the article, the lack of accountability is simply stunning. You just have to wonder what we could have done with $2.3 trillion.
People in Washington should be embarrassed by this.
This is simply amazing. Pay special attention to the balance sheet. It's hard to believe the management allowed it to get like this.
We know what happens next - the shareholders get crammed.
Thursday, June 12, 2008
From the article below...
a change in the SDK license agreement spotted by Electronista, which prevents the development and marketing of navigation applications.
The new wording appears in Section 3.3.7, and specifies that "applications may not be designed or marketed for real time route guidance,"
Give me a break. Every time you to do something that helps the customer solve their problems you run into these road blocks. If there is a GPS on board that device why can't I read the signal and then send that data anywhere I want to?
After all it's my data!
Wednesday, June 11, 2008
And here is the killer quote...
David Birnback, CEO of Boston-based Vaultus, said customers don't want separate applications to tap into each one of these information sources.
"What the enterprises want is one mobile platform with one user interface that gets data from multiple places," Birnback said. "That's where the market is going."
He's right on the money - one platform (the web) one interface (the browser) and multiple data sets (the context).
The future of mobile is about nuggets of data from multiple data sets delivered to the customer via the web in a browser. Of course this works across all platforms.
This removes friction in the transaction and therefore increases efficiency and makes for happy customers.
Great post and great advice.
Be exclusive - don't sell, let them buy, give them goose bumps and finally don't negotiate the last 2%.
BTW - have a great idea and a well thought out execution plan.
This is an interesting post from a VC. The remise is simple - do you bet on the horse or the jockey.
The argument is for the horse - and not the jockey. I agree - notwithstanding the fact as the article says, life is too short to deal with bad jockey's.
VC's love to bet on the perfect team - there is no such thing. There is only great execution and even B players can deliver. If they got it right every time by betting on the jockey's then all of their investments would be home runs.
The current set of stats shows that is not the case. Therefore I continue to look for great ideas and then teams that can focus and execute on a common plan. Do that well and you will be successful.
Just caught this interesting tidbit...
Bay area VC's won't invest where carriers are indicated as the major business or revenue model.
I wonder why?
- 4 no's and you have no plan
- Revenue split and cost to get on deck is prohibitive
- You're on deck with one which means an automatic 3 no's
- There's no way to make measurable, sustainable, profitable revenue from volume
Is it any wonder. Mobile really does have a bright future however it will revolve around getting on every deck without carrier intervention. This will happen on Smartphones and PocketPc's - the key will solving a meaningful customer problem and generating revenue.
I'm sure ad's will play a role here - however without more of the consumers context they will be harder to monetize.
Tuesday, June 10, 2008
Well worth a look. iPhone is not so far ahead after all.
Very interesting article on a new feature in the "eye" phone..
The mechanics of how this works isn't clear. Must all app's needing to push data to a phone become part of Apple's private iPhone cloud? Smart for Apple as it gives them complete control. For sculptors of the ultimate user experience you want total control. Not so good for developers as it's just another garden with a very high wall protecting it.
Read more at the link below.
Monday, June 09, 2008
Great article in today's WSJ - (don't think you need a subscription to read it)
Here's the bottom line:
Forrester recommends that businesses resist the urge to gain control by issuing just one kind of device or limiting what information employees can access. Instead, businesses should invest in technology and develop policies that make it easier to manage different types of devices.
Bingo - cross platform solutions are the future - it's about skating to where the puck is going to be... one platform (the web), one interface (the browser) and multiple data sets (the context).
See not one mention of the device!
Thursday, June 05, 2008
Tuesday, June 03, 2008
Very interesting article.
What comes next is looking at the friction in the buying transaction as it relates to Mobile. Nobody wants to type in a bunch of information on a mobile phone.
The presence client on a phone ought to be able to pick up a lot more information about the device’s - and the user’s - context."
It’s easy to do and it’s already been done. All you need is thin client on the mobile phone that stores users information (under their control) and then this information is made available to the Web server via a simple browser plug-in on the Mobile device.
It’s already working on Blackberry and Windows Mobile with 80% of the code done for Symbian. Android is not big deal as the code is all open so it would be easy to do.
It can supply (at the discretion of the mobile user) real time device, location and user context. In other words everything everyone is looking for to deliver software as a service on a mobile phone.
A longer explanation of how it works is on our Web site at www.5o9inc.com
Link to post stating the problem: Mobile Phone Development